Is Volvo a Luxury Car?

January 4th, 2024 by

While you may know Volvo for pioneering safety efforts, the elegance of Volvo cars is a bit understated. Is Volvo a luxury brand? Absolutely! Volvo cars deliver premium finishes, smooth travel experiences, and access to the latest automotive technology. When you shop with us, you can find Volvo luxury SUV, sedan, and wagon options to help boost your Kalkaska travels. So, is Volvo a luxury brand worthy of your investment? Find out with Serra Volvo Cars of Traverse City today!

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Volvo Beginnings

From the very beginning, Volvo cars were safe, well-constructed, and practical. While reliable, luxury wasn’t always the priority for the Swedish car manufacturer. This quickly changed as Volvo began to refine its efforts, producing its first Volvo luxury car in 1933. The PV 654 offered a deluxe interior and a 3.67L six-cylinder engine that churned out 80 to 84 hp.

Is Volvo a Luxury Brand Today?

Over the decades, Volvo has radiated back and forth between producing vehicles with cutting-edge safety specs and models with a luxury emphasis. In the 1980s, the Volvo 760 was a safe, boxy sedan that focused on utility rather than flair. 

In the 1990s, the sleeker 960 replaced the 760 and offered a robust 3.0L inline six-cylinder engine. In the years ahead, the 960 served as the basis and inspiration for the popular Volvo S90. In 2006, the S80 took over as the leading luxury model for Volvo until the S90 debuted in 2017. 

Today, Volvo continues to offer high-end options that suit all drivers. The current model lineup offers a perfect blend of safety and luxury that only comes from nearly a century of automotive innovation. When you shop with us, you can select from Volvo luxury SUVs, wagons, sedans, and even electric models to find an option that matches every item on your wishlist. 

Volvo Luxury Car Rankings in 2022

Is Volvo a luxury car according to the experts? In 2022, Volvo was ranked among the top 10 global luxury car brands by U.S. News. Coming in at sixth, Volvo beat out popular brands like Lexus, Land Rover, Acura, Jaguar, and BMW! 

When speaking to the quality of Volvo models, the experts at U.S News had this to say: “When people think of Volvo, there’s a good chance they think of safety. The brand has put an emphasis on safety for many years. However, Volvo’s vehicles also feature advanced powertrains, state-of-the-art tech features and elegant interiors that are both unique and minimalistic.”

Enjoy the Luxury of a Volvo Vehicle in Traverse City

Is Volvo a luxury car built to take the vacant spot in your Garfield Township driveway? Now is the perfect time to visit us near Interlochen to test drive a new Volvo. Whether you’re considering a Volvo luxury SUV, sedan, or wagon, you can find an incredible selection at Volvo Cars of Traverse City. If you have any lingering questions about your Volvo luxury car options, reach out to our team for help with your research on this impressive brand!

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